Case Study
Turning business chaos into strategy, system and growth
The Yan @ Broadrayne — one film, 416,000 views, real bookings.
The brief
The brief: attract active, experience-seeking couples within 90 minutes of the Lakes. The approach: strategy first — real guests rather than actors, a multi-day shoot, and the story told in the guests' own words.
One 3:20 film — 'A Place We Call Home' — became the social edits, the stills and the email campaign that carried the season. The campaign was measured from day one; everything on this page comes from the 90-day report.
Proof over promises
return from direct bookings alone, client-confirmed
cross-platform views in the first 90 days
of Facebook views organic — no ad spend
email open rate across three sends
From the 90-day campaign report (17 July – 14 October), supplied by the client.
The work
The campaign assets — one film first, everything else cut from it.
The detail
73,497 views — 96% of them organic — with 20,000 reach and 1,000 interactions. No ad spend.
341,249 views and 21,983 accounts reached, with 3,843 interactions across the campaign edits.
6,956 recipients across three sends, a 60%+ open rate and a 7.5% average click rate.
38.3 hours of watch time at an average duration of 2:07 — 63.6% of the film watched on average.
What they said
“
We had direct bookings come in because of that video. It was a no-brainer!
“
Your film brought tears to my eyes…
“
We're moving into a doer-upper but dreaming of Sunday brisket at The Yan.
The Yan is hospitality work. See how content works for hotels, pubs and guesthouses →
Finding the root cause, then fixing it. Lake District based, working across Cumbria and North Lancashire.
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