Case Study
Turning business chaos into strategy, system and growth
Tweedies Bar & Lodge — ten short films, a year of growth.
The brief
From July 2025: ten short-form films and a photography library, briefed for one job — revenue. The assets fed everything: social, the website, the email campaigns, even the ads run by others.
Booking intent rose across every channel they touched, and the rooms we re-shot converted hardest. Every figure on this page comes from Tweedies' own year-on-year performance analysis.
Proof over promises
return on the content investment, documented
online revenue, year on year
booking-page views from social
December revenue vs the year before
From Tweedies' year-on-year performance analysis (May – December 2025 vs the prior year), supplied by the client.
The work
Here are a selection of short-form film and photographs produced for Tweedies.
The detail
Instagram impressions up 377.9%, Facebook up 76.4%, and booking-page views from social up 243.3% after the films landed.
Sessions up 15.9%, add-to-cart actions up 111.7%, purchases up 65.3% — booking intent up across the site.
Mews Suites purchases up 175%; Nest & Nook Double revenue up 232.7%. The refreshed imagery converted hardest.
Direct sessions up 43.7%, email sessions up 115.7%, and December — a notoriously hard month — up 134.6% on the year before.
The takeaway
The numbers above come from Tweedies' own reporting. This is what the work felt like from their side of it.
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Thanks for all your hard work Al, very fun working with you. Content is always really unique and on point!
Tweedies is hospitality work. See how content works for hotels, pubs and guesthouses →
Finding the root cause, then fixing it. Lake District based, working across Cumbria and North Lancashire.
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