I support businesses that need to be able to justify their marketing revenue expenditure.
I don't sell likes, impressions or "brand awareness". One brand film for The Yan returned 8.2× its cost in direct bookings. Tweedies' content library returned 10.8× and their online revenue rose 45.7% in a year.
Those numbers are the brief for everything on this page. Strategy decides where the money goes, content does the selling, and the reporting tells us honestly whether it worked.
If a channel or a piece of content isn't earning bookings or enquiries, it doesn't stay in the plan.
Every campaign and piece of content is aligned to the businesses strategic goals.
Part of the campaign planning process is to determine what 'success' looks like. Most don't include this step, and rely on ad-hoc metrics.
What the work covers
Five connected pieces. Strategy decides, planning schedules, content does the selling, SEO gets it found, and the numbers keep it honest. Content creation runs through my Photo & Video services — the same work behind the Yan and Tweedies results.
01
Who you're for, why they should pick you, and where your money should go. Written in plain English, sized for a business your team actually runs. When the problem goes deeper than marketing — the model, the pricing, the priorities — that's Business Strategy.
02
A working calendar, not a wish list. What gets made, when it goes out, and what job each piece is doing — tied to your seasons, your capacity and your quiet months. You'll never sit staring at "what should we post?" again.
03
The engine room. Photography and film made to win bookings, not compliments — delivered through my Photo & Video services: hospitality photography and film for hotels, restaurants and venues, and event and conference coverage that sells next year's tickets.
04
Being found by people who are ready to spend, then proving what each channel brings in. Pages that match what your customers actually type, fixed foundations, and clear monthly reporting — and when the reporting is worth automating, that's Automation & A.I.
The outlook
Not louder marketing, more accountable marketing. You know what's working, what it costs and what it returns.
01
Every channel has a job and a number. Spending decisions stop being guesswork and start being choices you can defend.
02
Photography and film briefed against revenue, not likes — the same approach that returned 8× for The Yan and 10.8× for Tweedies.
03
Search traffic that matches what you actually sell — not vanity keywords that look good in a report and buy nothing.
04
You always know what's going out next and what job it's doing. No more blank-page mornings.
05
Trained in, documented, and owned in-house. When I step back, the automation stays — and keeps earning its place.
Common questions
The things owners usually want to know before that first conversation. Anything else — ask me directly.
Finding the root cause, then fixing it. Lake District based, working across Cumbria and North Lancashire.
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